VotD: Prop 8 — The Musical
What happens when a ton of celebrities get together to educate America on the inner workings of our political machine through song and dance? “Proposition 8 — The Musical.” Enjoy.
What happens when a ton of celebrities get together to educate America on the inner workings of our political machine through song and dance? “Proposition 8 — The Musical.” Enjoy.
It’s no secret that 18-34 year old males are a large, but hard to reach group. So it should also be no surprise that political campaigns are willing to try new strategies in an attempt to sway them. The latest tactic? In-game advertising. After all, video games are a hit with that particular demographic. With the November election just around the corner, Obama’s campaign is placing the ads only in the swing states Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin. The ads themselves will be no different than the normal in-game ads and will mostly be in the form of stadium signs, billboards and posters in the digital worlds.
Gamer Culture, Politics, Xbox 360
File this under cool ideas that nobody thought of until now: Microsoft has partnered with Rock the Vote to allow gamers to register to vote through Xbox LIVE. That’s right, registering to vote is now as easy as downloading a gamer pic from the Xbox Marketplace.