In-game ads: who scores?
Massive, the in-game advertising arm of Microsoft, claims to have evidence that in-game ads not only sell stuff; players think they’re “cool.” But game forum discussions all over reveal plenty of resistance. While many gamers don’t mind seeing ads in natural contexts, that’s hardly an endorsement of ads in games in general. Accustomed as we are to getting software free in exchange for ad exposure, we know the value of our brand awareness. So if we expose ourselves to ads, we want something back.
