Need for Speed: Shift continues to add new cars and new events to the title and the newest DLC pack is called the Exotic Racing Series for a very good reason. Containing the McLaren MP4-12C, Gumpert Apollo and the legendary BMW M1 along with four others and the new Riviera track, the Exotic Racing Series DLC will put you behind the wheel of these high powered machines.

Releasing March 18th for $10.00 on the PlayStation Network and 800 points on Xbox Live, the Exotic Racing Pack is another meaty addition to Need for Speed: Shift.

Electronic Arts are doing well to keep Need For Speed: Shift alive before Gran Turismo releases and the two series go head to head. Now announced is the Ferrari Racing Series DLC for the title featuring the return of the classic cars, the first time since Need For Speed: Hot Pursuit 2.

On February 18, the DLC pack will be available for Xbox 360 for $10.00. Along with ten Ferrari cars in the DLC, there are also forty-six new challenges designed around the new cars.

Perfection with those challenges will result in 125 gamerpoints. Along with career mode, all ten cars can be used online.

Check inside for the ten cars and some screens.

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It looks like Need For Speed: Shift isn’t going anywhere soon with the newest announcement of the Need For Speed: Shift Gaming Competition.

Electronic Arts with GGL and AutoTrader are announcing a gaming competition running from December 4, 2009 to March 7, 2010 where the top racers will compete. Top Four finalists will journey to Black Box in Vancouver to compete in the live final.

With $40,000 in prizes and AutoTrader giving $30,000 towards the purchase of a new car; there’s nothing to lose in trying for the finals.

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Since the release of Need For Speed: Shift, there has been little information on the possibility of DLC content for the title. With such a huge game, it would make sense for Electronic Arts to push extra content for the title. It has been announced that a Team Racing DLC pack is going to be released for Xbox 360 (Dec 1) and PlayStation 3 (Dec 10) for North American players.

Best of all: It’s free.

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It appears even though Need For Speed: Shift is out in stores already, there is still a lot of love for the game releasing. For those who could listen to the soundtrack outside of keeping intense concentration on the game or for those who were wondering what band was playing during specific parts of the game, now you can find out.

Need For Speed: Shift’s MySpace page is streaming the soundtrack for listening pleasure. Along with Shift, Need For Speed: Nitro’s music is also featured on the page.

Along with the music, more information on the title is available like DLC, events, and tournaments.

Need For Speed: Shift is a great game. You can read about that here. Another great thing about the game is that it’s still getting love in the form of unlockable cars, expanding the already impressive garage of cars that are in game.

Check out this new video of the Coke Zero Dodge Viper SRT10, some screens and how to get the code to unlock the car.

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The Need For Speed series recently celebrated their 100 million mark in the sales of titles in the series.

To highlight this event, the NFS community had Vehicle Styling Director Andy Blackmore on the new podcast, 100 Million Special. Interested listeners can find that here.

Also an extra, United States players can get a code for the Coke Zero Dodge Viper SRT10 from MyCokeRewards by going to the Need For Speed: Shift Facebook page.

Need For Speed: Shift left the arcade-style gameplay and ventured into new territory focusing on the simulation gameplay made famous by Gran Turismo. Did it succeed in defeating the reigning king of simulations with its first entry?

Not entirely, but it came close.

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