About three months ago, I had the opportunity to chat with fatfoogoo CEO Martin Herdina and Marketing Manager Dan Taylor about microtransaction and what fatfoogoo does.

Well fatfoogoo has not been sitting around for the last three months as they announced a new partnership with mEgo.com bringing fatfoogoo’s knowledge of all things microtransaction to mEgo’s new avatar store.

This time around I chatted with mEgo’s co-CEO Ariel McNichol and fatfoogoo CEO Martin Herdina. Early thanks to Heather Sorensen for setting up the interview.

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fatfoogoo, the leading provider of in-game and online commerce ecosystems, today announced it is powering mEgo’s smart virtual goods marketplace, where users can style, animate and accessorize their online personal profile. mEgo is a first-of-its-kind, portable multimedia profile aggregator designed to manage and integrate one’s online identity into a highly personalized avatar through a patent pending user interface.

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Time is a mystifying force. It can be as simple as the numbers displayed on your watch, or it can be a complex scientific concept that can boggle your mind. Regardless, one thing is certain about time, none of us can escape it, and no matter what you’re doing or where you are, time is always ticking.

For something so omniscient, it’s interesting at how unexplainable and easy it is when we lose track of it.

A not-so-scientific saying exists that states time flies by when you’re having fun. Gaming and social networking adds new dimensions to this saying.

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Social networkers rejoice; MySpace has finally launched a games portal. According to the page’s mission statement, the site promises “the best online games available in a safe, user-friendly environment” and caters to hardcore gamers and newbies alike.
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There must be a barely hidden message in Mytopia’s name: this new, addictive social gaming site could likely become a large cause of myopia, or at least CVS, for its well cared-for users.The open beta is still under quite a bit of construction, but the current offerings and style seem to indicate a warm, relaxing, and time-consuming world of games to inhabit.
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Since their grand debut in 1997, social networking sites have drawn hundreds of millions of users to communities such as Facebook and MySpace. Recently, casual game applications have sprung up within these networking powerhouses, allowing players to compete in wildly popular game variations such as Scrabulous or Texas Hold’em Poker. Half a million users on Facebook have taken up the Scrabulous challenge, and plenty of others kill time in any of the site’s over 500 other game-related applications.
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