It appears that every couple months, I get some more news about fatfoogoo furthering their hold on the outsourcing microtransaction market. But I don’t mean this as a slight at all.

After talking with Marketing Manager Dan Taylor and CEO Martin Herdina the first time about fatfoogoo specifically, I walked away knowing a lot more about the microtransaction business and how fatfoogoo were always working to be on the forefront of any new developments.

Read More »

When I wrote The Free to Play, Microtransaction Model, I did not expect companies to be contacting me. Pleasantly surprising though, Perfect World Entertainment contacted me and I had a chat with two Product Managers about their titles (Perfect World International and Ether Saga Online) and the Free to Play model. With every person I talk to, this model appears to becoming more prevalent among developers.

Read More »

As I mentioned in fatfoogoo inks deal with Digital River, I talked with CEO Martin Herdina and Dan Taylor of fatfoogoo. After trudging through the less than stellar recording (my fault for trusting Skype) of the call, I give you the thoughts of both men, who know something about microtransactions and their prediction of this business model that’s starting to get more notice by the video game industry.

Read More »

I recently had the chance to talk with Martin Herdina, CEO of fatfoogoo, and Dan Taylor about the microtransaction industry. This week, fatfoogoo announced a partnership with Digital River, where fatfoogoo assets will be combined with Digital River’s to create a one stop solution for developers and publishers. This is the press release from fatfoogoo.

Read More »