About three months ago, I had the opportunity to chat with fatfoogoo CEO Martin Herdina and Marketing Manager Dan Taylor about microtransaction and what fatfoogoo does.

Well fatfoogoo has not been sitting around for the last three months as they announced a new partnership with mEgo.com bringing fatfoogoo’s knowledge of all things microtransaction to mEgo’s new avatar store.

This time around I chatted with mEgo’s co-CEO Ariel McNichol and fatfoogoo CEO Martin Herdina. Early thanks to Heather Sorensen for setting up the interview.

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During my time at the Game Developers Conference, I came across a few developers who were planning on using the free to play with microtransaction model. While this type of business model isn’t new, even to the United States; it isn’t something that is used as wide as the basic subscription model that most large developers and publishers use. The free to play model appears like a more secure revenue stream than the standard monthly subscription model.

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One characteristic that sets most Eastern-developed MMOs from their Western counterparts is the microtransaction-based model, which throws away monthly subscription fees and instead allows the players to pay for certain virtual items while enjoying the main game for free. But, as of late, many Western studios have shed the monthly reminder of reality, such as Sony Online Entertainment with their release of Station Cash, where players of Everquest may purchase a bevy of in-game items, and Electronic Art’s recent comments on the next Star Wars MMO, The Old Republic, hints at a future where players could be nickel and dime’d to death.

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