World of WarCraft: Level 70 is Only the Beginning
Out of the ten million WoW players, less than five percent are interested or even aware of end-game content. Most players know that level 70 is the highest level that you can achieve; however, many of them don’t know that level 70 is where the most interesting part of WoW begins.
Instead of gaining more experience to level, players work extremely hard to acquire better gear and items. This requires hours of dedication inside dungeons and on raids (a.k.a., much larger dungeons). Raids must be run well by leaders; otherwise, they fail.