After the dust settled between the two relatively similar formats, HD-DVD and Blu-ray, it seemed like Blu-ray was the official winner. This seems contrary to conventional logic because adult film companies, by far the largest sellers of home video discs, almost roundly accepted HD-DVD as the new standard. So the only way Blu-ray could possibly have won without the support of porn companies is by bringing their product to a new market—but was that market really looking for another physical video format?

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Flashback to a couple of months ago, in mid-February, when the talk of Technology Town was of only one thing: Blu-ray, baby. Blu-ray. It just sounds so cool off the tongue. Blu-ray is our conclusive victor, our sanctioned savior – our official new high definition format. Drop to your knees, you’re not worthy.

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