Business, Game Design, Gamer Culture, Headlines
In-game advertising: A necessary evil?
Do pirated games translate to lost revenue? If so, can in-game advertising fight it?
In a world where software piracy runs rampant, one indie developer is choosing the lesser of those two evils. Greener Grass Games, based in Vancouver, hopes to create a free-to-play, browser-based game supported entirely by in-game advertisements.
The practice hasn’t quite caught on with larger companies (video games are still viewed as experimental ground by many advertisers), but increased advertising in video games is part of the industry’s future, and this project could herald the beginning of a new era.
