It appears that every couple months, I get some more news about fatfoogoo furthering their hold on the outsourcing microtransaction market. But I don’t mean this as a slight at all.

After talking with Marketing Manager Dan Taylor and CEO Martin Herdina the first time about fatfoogoo specifically, I walked away knowing a lot more about the microtransaction business and how fatfoogoo were always working to be on the forefront of any new developments.

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About three months ago, I had the opportunity to chat with fatfoogoo CEO Martin Herdina and Marketing Manager Dan Taylor about microtransaction and what fatfoogoo does.

Well fatfoogoo has not been sitting around for the last three months as they announced a new partnership with mEgo.com bringing fatfoogoo’s knowledge of all things microtransaction to mEgo’s new avatar store.

This time around I chatted with mEgo’s co-CEO Ariel McNichol and fatfoogoo CEO Martin Herdina. Early thanks to Heather Sorensen for setting up the interview.

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fatfoogoo, the leading provider of in-game and online commerce ecosystems, today announced it is powering mEgo’s smart virtual goods marketplace, where users can style, animate and accessorize their online personal profile. mEgo is a first-of-its-kind, portable multimedia profile aggregator designed to manage and integrate one’s online identity into a highly personalized avatar through a patent pending user interface.

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As I mentioned in fatfoogoo inks deal with Digital River, I talked with CEO Martin Herdina and Dan Taylor of fatfoogoo. After trudging through the less than stellar recording (my fault for trusting Skype) of the call, I give you the thoughts of both men, who know something about microtransactions and their prediction of this business model that’s starting to get more notice by the video game industry.

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I recently had the chance to talk with Martin Herdina, CEO of fatfoogoo, and Dan Taylor about the microtransaction industry. This week, fatfoogoo announced a partnership with Digital River, where fatfoogoo assets will be combined with Digital River’s to create a one stop solution for developers and publishers. This is the press release from fatfoogoo.

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