About three months ago, I had the opportunity to chat with fatfoogoo CEO Martin Herdina and Marketing Manager Dan Taylor about microtransaction and what fatfoogoo does.

Well fatfoogoo has not been sitting around for the last three months as they announced a new partnership with mEgo.com bringing fatfoogoo’s knowledge of all things microtransaction to mEgo’s new avatar store.

This time around I chatted with mEgo’s co-CEO Ariel McNichol and fatfoogoo CEO Martin Herdina. Early thanks to Heather Sorensen for setting up the interview.

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fatfoogoo, the leading provider of in-game and online commerce ecosystems, today announced it is powering mEgo’s smart virtual goods marketplace, where users can style, animate and accessorize their online personal profile. mEgo is a first-of-its-kind, portable multimedia profile aggregator designed to manage and integrate one’s online identity into a highly personalized avatar through a patent pending user interface.

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Time is a mystifying force. It can be as simple as the numbers displayed on your watch, or it can be a complex scientific concept that can boggle your mind. Regardless, one thing is certain about time, none of us can escape it, and no matter what you’re doing or where you are, time is always ticking.

For something so omniscient, it’s interesting at how unexplainable and easy it is when we lose track of it.

A not-so-scientific saying exists that states time flies by when you’re having fun. Gaming and social networking adds new dimensions to this saying.

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A Netherlands based company called W-41 has come up with a digital logo that will allow people to scan one another with a camera phone, and it will then direct them to the scanee’s Facebook page.

People who are interested enough can go to the company’s website and download the free application to your phone that enables this scanning to happen. And people who are even more interested can purchase W-41 clothing, like a shirt, with a unique 2D barcode attached.

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Every day, I get a new invite on Facebook saying “So and so invites you to play yet another game.” At first, I was just annoyed, wanting the invite to go away and for me to be able to continue to stalk friends. And I had left Myspace because the pages were just becoming too cluttered and annoying. But eventually, I accidentally hit the dreaded “Accept Invite” button instead of “Reject.” And I realized something: Facebook may have hit the jackpot with this one.

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I’ll admit, I’m not much of a casual gamer. I don’t take the subway or bus, generally don’t have time during work to play Scrabulous (may it rest in peace) or Minesweeper (I’m a newspaper copy editor), and at my local coffee shop, I prefer tinkering with my iPhone rather than my DS or PSP.

However, I believe it is healthy to dip into other types of genres every once in a while. CasualCafe, a developer of Facebook applications, recently introduced two Flash games, one of which is curiously titled Burdaloo.

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We all love to share tidbits of our life story, as if back in kindergarten on “show and tell” day. Online social networks allow us to show and tell our common interests with friends, acquaintances, and strangers. We can partake in various pictures, posts, news, and miscellaneous fun, without actually being face to face.

Popular online network, Facebook has set the bar for social networks as we know them; however, a new network is emerging on to the net, bringing a specific niche of people together in order to share a common interest, games. “UGame” is a social network for all gamers, from the hardcore competitor to the casual newbie.

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I’m in love with Iminlikewithyou. Why hasn’t anyone told me about this site before? I hopped onto it, intending to do some research for my article, played a few random games, had the urge to register in order not to be listed as another “RandomGuest2690”, and realized I had been sucked into their machine of like.

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