Riot Games’ League of Legends fueled by fatfoogoo

It appears that every couple months, I get some more news about fatfoogoo furthering their hold on the outsourcing microtransaction market. But I don’t mean this as a slight at all.

After talking with Marketing Manager Dan Taylor and CEO Martin Herdina the first time about fatfoogoo specifically, I walked away knowing a lot more about the microtransaction business and how fatfoogoo were always working to be on the forefront of any new developments.

My second time talking to Martin was when I interviewed fatfoogoo and mEgo about their partnership outside the gaming realm into the social media avenue. Co-CEO Ariel McNichol had a lot of good input about the use of microtransactions and her opinion of fatfoogoo’s ability to succeed in making microtransaction systems that work for their clients.

Now fatfoogoo is partnering with Riot Games and their new title League of Legends releasing this fall. It is an online battle arena title available for free. It will be one of the first large scale, Western developed games in the free-to-play genre that is not meant as a casual play title.

fatfoogoo’s involvement is pretty deep as well. Covering all sections of the e-commerce, two stores that work with the game. One store is for in-game inventory management while the other is inside the community site.

fatfoogoo excels at point-of-sale systems and this one is no different as they will be handing common credit card purchases and pre-paid game cards and e-wallet management for the two currencies in-game: Riot Points and Influence Points.

If there will be any issues, they will be with the game and not the e-commerce portion of League of Legends.

League of Legends will be a worldwide title with the United States and Europe launch this Fall and China receiving the title in early 2010.