About three months ago, I had the opportunity to chat with fatfoogoo CEO Martin Herdina and Marketing Manager Dan Taylor about microtransaction and what fatfoogoo does.

Well fatfoogoo has not been sitting around for the last three months as they announced a new partnership with mEgo.com bringing fatfoogoo’s knowledge of all things microtransaction to mEgo’s new avatar store.

This time around I chatted with mEgo’s co-CEO Ariel McNichol and fatfoogoo CEO Martin Herdina. Early thanks to Heather Sorensen for setting up the interview.

Read More »

fatfoogoo, the leading provider of in-game and online commerce ecosystems, today announced it is powering mEgo’s smart virtual goods marketplace, where users can style, animate and accessorize their online personal profile. mEgo is a first-of-its-kind, portable multimedia profile aggregator designed to manage and integrate one’s online identity into a highly personalized avatar through a patent pending user interface.

Read More »

Gold farmers get a lot of flak for messing with virtual economies, but that ire fizzles out in the real-world marketplace – at least where cash money is concerned.

My MMO Shop, a virtual currency trading service ranked third in the world, was just sold to My MMO Inc. for a cool $10 million, according to an article on 1UP. Read More »

Forget sex—in the world of video games, dark and gritty sells. (Granted, sex doesn’t hurt.) Being the amoral opportunist I am, I wanted in on this trend. But, it’s just too much work to come up with an original grim and dismal franchise that’s chock full of gut-wrenching violence, vulgar epitaphs, and needless titillation. Instead, I figured I’d make like an ad exec and do a “creative re-imagining” of a well-known character or, as decent folk refer to it, a “complete bastardization of a beloved childhood icon.”

Read More »

Admittedly, video games aren’t the most constructive hobby. The list of practical skills honed by any game is pretty short, especially games in my genre of choice: Survival Horror. (Granted, when the zombie apocalypse comes, or when your dead wife sends you a letter beckoning you to a town willed into existence by years of repressed guilt and sexual frustration, you’ll know who to call.)

But that’s not to say Survival Horror has no redeeming qualities. I’ve learned so much from these games, and now I’m passing the wisdom on to you… Read More »

Alex Golub has a leg (and probably a whip or two) up on Indiana Jones.

Sure, everybody’s favorite fedora-donning archeologist has bested treacherous locales like the Temple of Doom and retrieved priceless historical artifacts from the clutches of madmen, but he’s only done it four times. (And the world would be a better place without his last excursion.) Golub, on the other hand, tests his mettle against the denizens of the Black Temple and Tempest Keep four times a week, in search of the Orb of the Sin’dorei and other fat loots. Plus, you know… Golub’s a real person.

Read More »

No longer able to ignore the rising success of games such as World of Warcraft, it looks as if Disney has finally decided to jump on the exponentially growing bandwagon that is MMORPGs. Joining up with the innovative talents of NetZero, Disney announced on December 2nd that they plan the release of Disney Fantasy Online in China this upcoming spring.

Read More »

Can you patent ideas? Worlds did, back in 2000. Their patent for “system and method for enabling users to interact in a virtual space” is currently being put under scrutiny by NCsoft, who were unexpectedly hit with an infringement suit on Christmas Eve. According to Virtual Worlds News, Worlds claims “NCsoft has infringed on patent 7,181,690… through its games, including City of Heroes, City of Villains, Dungeon Runners, Exteel, Guild Wars, Lineage, Lineage II, and Tabula Rasa.” Read More »