Her derrière was so big… and Wiifit…

You know who she is. You might even know her by name. You certainly know her from the back. But we at GotGame want to dish the news, all the news, that is the Wiifit YouTube girl. Because she’s good at hula-hooping? Because she looks good doing it? Because her boyfriend’s an exploitative jerk? All of the above, and we still can’t fully unearth the magic surrounding the three-million-view phenom.

Suspected to be a viral marketing project by Nintendo, the girl is so honed in on her Wiifit hula game that she hulas and hulas without noticing her boyfriend filming her. She hulas so much, in fact, that her derrière is (Wii)fit. But Nintendo does not jump at the association, vehemently denying rumors that the video is part of a marketing campaign. The rumors were initiated because both Lauren Bernat, the star, and Giovanny Gutierrez, the boyfriend, work in advertising. Somewhere in their leisure time, the couple’s obviously keen advertising skills manifested themselves in one whole minute of unintentional advertising brilliance.

It has spawned imitations, mockeries, even a studio-produced response from Playboy, featuring Jo Garcia, 2008 Cyber Girl of the Year. None of these, however, seem to have gotten the formula quite right, which is, with our best guess, 1 part perspective, 1 part camera phone, 1 part unknowing girl, 1 part perfected hula motion, and 2 parts boyish audacity.

We shouldn’t make fun. Even GotGame jumped on the bandwagon, after our CEO dared the VP of Business Development (who probably wishes to remain anonymous) to create a spin-off. This image will forever be seared in my imagination.