ourWorld Targets Tweens

Second Life isn’t the only game on the virtual block anymore; Seattle-based startup FlowPlay has just launched its first virtual world Beta. Dubbed ourWorld, the subscription-based sphere is tailored to the elusive, one that is extremely popular with advertisers.

According to ourWorld’s homepage, users will find “ourWorld is a unique place to play games, win ourWorld money, and get clothing and accessories to create your own style.” The company plans to charge $5.99 per month once the game passes Beta.

As it stands now, ourWorld doesn’t offer much in the way of originality. After creating a personalized avatar, a user may choose to socialize with other tweens in one of three worlds – the coffee shop, dance club or a city in the clouds a la Return of the Jedi. The world offers a variety of browser games for users to choose from, or they can work in the coffee shop to earn in-world cash. Nothing too exciting really, but the company promises brand name tie-ins and greater game selection in the near future.

The potential for massive profits in virtual worlds has already been realized by many. Second Life, the most popular destination for those seeking an online avatar, has passed the 13 million member mark. ClubPenguin – the virtual world that inspired ourWorld – was purchased by Disney last year for a reported $700 million. With statistics like that, it’s no small wonder that companies like FlowPlay are trying to break into the lucrative market.